So what exactly is higher education? It is a chance for your child to continue their studies at university-level and open the door to all kinds of jobs and opportunities, gaining the skills and knowledge that many employers want.

Today, there is much more to higher education than ever before. There is a wide range of different courses available at hundreds of institutions – in fact, over 50,000 courses at more than 500 colleges and universities.

And there are many routes into higher education – from A levels and Diplomas to on-the-job learning like Apprenticeships. An undergraduate degree can help your child earn, on average, over the course of their working life, comfortably over £100,000 more (net of taxes and in today’s valuation) than someone similar with two or more A levels.

An average starting salary for graduates in full-time employment is around £20,000. In short, higher education gives them the best opportunity to reach their career goal.

“Education is a doorway to a better future. What you have learned from your education – and how you have used these opportunities – will set you apart from the rest. These are the sort of people we want to employ.”
Chief Executive Officer of Cadbury Schweppes